The story begins with the return of Anna Borsi from the summer holiday, with her children Sara and Michelino and with the subsequent discovery of the death of her husband, Armando. Anna finds herself facing a sea of ​​debts, but advised by her husband's accountant, Francesca Cialdi, and helped by the hairdresser Luca Manfridi and the interior decorator Vicky Melzi, she decides to open a hairdressing shop for ladies: "Il Bello delle Donne".